Go Daddy, or No Daddy?

Go Daddy did it again! Another year of poor Super Bowl advertisement that seems to do a better job confusing viewers that entice amateur web developers to use their company's services and hosting. With an unnecessary amount of "sex appeal," even men seemed to be turned off by this year's ad campaign. Body painting on models, and then realizing the painters didn't remember the "m" in "com"? I'm not sure what that even means, and I feel no one else did either.

Here is my "male perspective" beef on this ad. When trying to entice a strong amount of sex appeal in an ad, I find it rather unflattering when in HD quality, the model being body painted in the commercial has a large amount of bleached belly hair that clearly shows. I'm not trying to make a shallow point, I just think that detail should have been noticed before spending such a crazy amount of money on publishing the ad. And, it was just gross to be quite honest.

Back to more serious marketing however, I feel that Go Daddy has a huge branding problem. Rather than being recognized by the public as the leading Internet domain marketer, they have a better reputation of being those responsible for raunchy Super Bowl ads, and an obvious advertising/marketing problem. Go Daddy needs to get this figured out - or just stop all of the Super Bowl advertising in general, because too much money is simply being thrown away with this failed advertisement scheme.