http://www.youtube.com/watch?v=OLgrcqWRlow
This Super Bowl ad by Doritos was a missed opportunity for one of the leading advertisers during the big game. The ad showcases ingenius comedy and uses great product placement to never leave someone guessing who created it. The ad, only came in the top five in the voted contest on Doritos website.
Recently, the trend of allowing the public pick what Super Bowl ad a company uses has grown. Doritos, created an online contest called "Crush the Super Bowl." In the contest, the public could see the videos being chosen from, and vote which ones they wanted to see during the game. The surprise of which ones would be chosen was the point behind this contest.
Having seen all of the ads that Doritos had to choose from, many people watching the game had already seen the ads, creating less excitement in their response. Also, some viewers were disappointed that the ads they wanted were not picked. Many people on the Internet have been outraged by this ad not being played. It isn't worth the added hype to offend fans of a product, and waste the surprise by extra Internet views.
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