Audi blew me away with this billboard advertisement. The ad capitalizes on the raw beauty of the vehicle itself, implies some subtle humor and personally targets their audience. I think this scheme is a very unique attempt and sure to get people talking about it.
The ad specifically targets the community of "Lake Forest, Illinois," a very high-end community north of Chicago. No doubt Audi realizes the demographics of the community and are specifically targeted them in order to attract wealthy buyers, those who would be able to afford an R8, which has a base price of over $118,000. I think that people are going to really be talking in the grocery stores, at work and around the community when Audi has a personalized billboard for their community. It isn't them saying, "Oh hey, there is an Audi R8 in Chicago." Instead, they are specifying exactly who they want to target. People can "keep up with the Jones" by buying one too!
Audi did great with this, showcasing how awesome the car is, personalizing to a very select clientele, and bringing it all home by making a person smile a little bit on the road - relieving some stress of driving in the Chicago area. Well done, and right in line with other Audi billboards. I look forward to see more from them.
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