Milwaukee, and other cities across the United States are raising eyebrows yet again with shocking and controversial PSAs in public transit areas and billboards. This ad, advising men to not cut themselves while shaving around their stoma takes people off guard at local bus stops, including some on Marquette University's campus.
This subject has been blogged about before, and is clearly controversial, however I rather like this line of PSAs. It doesn't show a baby with a knife next to it, or sexual abuse victims or even pregnant men. Instead, it shows the brutal realities of what smokers may have to put up with later in life due to the unhealthy habit. It really makes a person look at the ad, and think about the pain involved with having a stoma, and then realize that this is no old man - he is merely 50 years old, very similar to many of the people using Milwaukee's bus system as well as public transit across America.
My only concern with this, is that it might be offensive to those who have stomas. Some people already know they ruined their health from smoking - and I'm afraid seeing this ad will just make them more upset about their health condition and prevent them from being able to forget about it. Though I think if one was to interview people with stomas, they would applaud such ads trying to prevent smoking. I think that they would put up with the brutal images that remind them of their stoma, and make others perhaps judge them for having stomas, knowing that the PSAs will help prevent others to have to go through the same pain and problem.
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