http://www.youtube.com/watch?v=QjY4PxqN9WU
This ad, to me, has some good points and some negative points as well. I love how no words are spoken. This will grab the audience's attention with a pleasant break from people yelling their sales pitches through their television sets. With the piano music, and all that is happening on the screen - it does keep the viewer's interest for the full minute commercial, which can sometimes really be a chore for advertisers.
At first I felt a little lost as to where they were going with this, all of the lasers and scientific equipment through me off. However it does come together nicely in the end. I don't know what they're implying with all the statement "positively charged." Does that mean the care is more powerful? Or is it powered in a more positive and eco-friendly manner? I'm still confused about that - and I think the viewer would be too. My only fear with the scientific equipment and such, is that a viewer might lose focus when watching the ad.
The Range Rover has a certain sense of mystery with this ad, and I think Land Rover really capitalizes on it being a silent ad - that component really does jump out of the screen to me. The rest of the ad I'm a little weary on, and I feel they could have covered some of the lose ends I discussed by spending a little more time on this ad - and not try to be too "out there" with their advertising scheme.
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