Classic Advertising Can't Go Wrong

Recently I was driving down the highway and encountered a truck similar to the one pictured above. Though there is a great chance that Tootsie Rolls were the farthest thing from the actual contents of the truck, I had to think about Tootsie Rolls. I was thinking, what a wondering advertising technique, it is so simply - and looks like the product as well. With such a rich background and company profile, the classic Tootsie Roll really doesn't have to deal with brand awareness or peopling not knowing what the product is. Instead, they simply need people to remember that they are the classic brand that has always been there for them, and always will be. I think this truck advertisement does a great job of that, by making the drivers around the truck have to stop and think about the classic candy. I immediately started thinking of going to parades in my childhood, and gathering tootsie rolls from the floats and other members of the parade. The fact that so many people have such a connection with the product, is really going to help them continue to build on their brand and stay such a prominent force within the candy market. By not being flashy, and staying true to what they are and always have been, consumers can get a sense of security that their longtime standby candy will always be there. The ad forced me to think they analogy, Coca-Cola is to soda, as Tootsie Rolls is to candy.