Samsung Galaxy SIII TV Ad

The new Samsung Galaxy SIII is not only a huge step in the Android phone market, it also has claimed a place as a memorable ad of the 2012 year. The witty use of showing people waiting in a huge line for their iPhone 5, while Samsung users are walking around with their new Galaxy SIII, which already has all of the technology of the iPhone 5. (I'm summarizing the ad, not claiming to be a legitimate tech critic.) Also, near the end of the ad, a Samsung Galaxy SIII user is saving a spot for his elderly parents, indicating that the iPhone 5 is good for people not caught up with the current technology - brilliant! And at the very end of the ad, there are people watching the Galaxy SIII users talk about all of the features that they have, and one man says "Well we're going to get that, for sure.. Maybe not this time, but next time, right?" It is a hilarious ad that really strikes all of the solid benefits of having a Galaxy SIII over an iPhone 5.

The other components of this ad that I find so fascinating are how risky Samsung is attacking Apple in such an aggressive manner, as well as the length of the ad. Samsung just puts into full light every piece of the new iPhone that isn't up to par with their product. Taking on such an incredible company with a vast amount of market share in terms of cellular devices in incredible. Also, playing their ad not only in a very cut down 30 second version, but also, and quite often, as a 60 second spot on television is just next to unheard of. Furthermore - the full length of this ad (approx. 90 sec.) has also aired on television at certain times. That is a remarkably long ad for the current market - especially as time slots are getting more and more expensive as a result of the upcoming presidential election. I hope to see more from Samsung like this, and applaude their great use of humor and comparison, as well as their risky and extremely aggressive attitude towards Apple - because that's what their going to need.

To watch this ad, go to: https://www.youtube.com/watch?v=bJafiCKliA8