Super Bowl 47

Looking at the television commercial ads for Super Bowl 47, I'm going to pick my top three with brief reasons why. Though right away I have to give kudos to Oreo for making an amazing showing with the Twitter post four minutes into the "blackout" situation - that was reactive advertising at its finest and I imagine we will see more of that to come!

 3. Coming in at number three was the hilarious Taco Bell ad with the elderly individuals having a late night party situation. This was just hilarious to me - and I feel like it was just the right thing to grab the attention of the Millennial audience. Hands down best effort to relate with young people and get the new generation to laugh.

 2. My number two pick was the Budweiser ad featuring the famous Clydesdale horses. Following the young horse from birth through adolescence all the way to becoming a member of the featured Clydesdale team - it was pretty emotional when the horse returned to the man who had helped him the whole way through. I'm a sucker for emotion-kindling ads and this was certainly one of them. Budweiser always has one emotional ad it seems, and this one really came through effectively.

 1. My number one pick I feel just blew any other ad out of the water. This of course is in terms of ROI, and reaching the target audience. The Dodge Ram ad featuring Paul Harvey's voice and the still frame slides may have been one of the most moving ads I've ever seen. I understand for most people it probably came off as a bizarre commercial. However, coming from a rural background with a family of individuals involved with farming - I knew exactly what this commercial meant. Dodge was able to pick up on the things that really mattered to their target - family, tradition, God and well-deserved pride. All of things were wrapped together into an amazingly emotional ad. Farmers are going to be watching the Super Bowl, and Dodge was clearly trying to show their support of the farming community while advertising their Ram pickups. I'm guessing that nearly every person in Dodge's target market had a tear rolling down their cheek if they were paying any attention. It was such a powerful ad that broke a lot of rules - especially involving God. But Dodge came through, and I don't think any person in the farming industry is going to forget this ad for a long time - if ever.